Just wanted to share one of our “go to” tactics when it comes to Facebook Ad Creatives.
Speeding Up Your Facebook Video Ads so they’re in “Pattern Interrupting” fast motion.
Basically.. just take whatever video you’re driving traffic to…
And speed it up.
Here’s the ad we just ran for the Solar Gift Card Bribe post we created earlier today.
Pretty quick to implement with tools like Screencastomatic…
Here’s how to speed up your ad videos
Link to a tutorial about how to Speed Up & Slow Down a video using screencastomatic below.
(basically “speed” is an option in the SOC editor)
This speeding up of Facebook Ad Videos approach works well for a number of reasons:
- The fast motion ad itself is a pattern interrupt
- Doesn’t require much creativity at all
- You get good ad to message match because you’re driving traffic to the same thing the clicking person just saw.
Plus, the sped up videos can be pretty funny sometimes.. which leads to increased engagement … and more importantly tickles you’re own goof-off bone 🙂
