Thanks.io recently added a bunch of functionality around designing the “front” side of their 4×6 and 6×9 postcards.
Users of the platform can now “dynamically” alter the content of the front side of the by inserting:
- Google Map & Street View of the Recipient Address
- Recipient contact data such as name, address, and other custom fields
- Images and URLs of the last products or items viewed on the user’s website. (Nuts!)
The possibilities are pretty much endless.
This new dynamic postcard targeting (and retargeting) functionality gives you a powerful suite of tools to increase the conversion and response rates on your direct mail campaigns.
Definitely be sure to login to your Thanks.io account and play with this fun new dynamic image building functionality today!