Does Direct Mail Make Sense For Lead Generation?

In the video below Ryan shows some “QR Code Scan” rates from the Thanks.io platform.

A QR code scan in thanks.io is someone taking out their phone and scanning a code in order to get something that you’re offering.

Could be a free report, a website url, a gift card… any number of things.

With a global scan rate of around 3%, we’re confident that for a lot of businesses with higher aov and cltv, sending automated direct mail can make a lot of sense.

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